Example Campaigns
Seymour Green Media's green advertising and recycling campaigns have won contracts with some of the biggest and best advertisers and agencies in the market. We continue to prove that sustainability offers excellent returns and should be adopted by all companies.
We offer the world's first carbon neutral recycling initiative which allows brands to interact with consumers on an ethical level, helping people to practise recycling whilst enjoying our fun approach. Quite simply, our electrically power bottle banks, better known as “hedgehogs”, are designed to be branded by companies giving them a chance to have their very own recycling initiative.
Whether our campaigns are targeted at events, shows or just for roaming the streets, people stop and stare at something new and fresh. The amount of people that take photographs and actually recycle through it continues to impress both us and clients.
We operate nationally and can supply our green hedgehogs wherever they are needed, contact us now to book our campaign and realise what a difference we can make to your brand.
Right place, Right time, Right people.
Right Place
Seymour Green Media carry out research on all our campaigns ensuring we know where the best locations are for footfall to offer clients the best exposure and recycle as much as possible.
Although we operate across the UK we specialise in London offering companies an excellent chance to gain access to the capital unlike any other method of outdoor, out of home media. Why?
Millions of people pass through Central London every day, so the more people around the more people will see your branded campaign. Simple. But add to that shoppers, out of hour workers and holiday makers are out to spend their money. And did you know that 56% of Londoners would like to recycle away from home, but 97% think it's made more difficult through the lack of facilities!
CAMPAIGNS
Platinum - Working around ten key underground stations across London with 2 weekly footfalls of 13.9 Million. Bank, Bond Street, Covent Garden, Green Park, Holborn, Knightsbridge, Leicester Square, Oxford Circus, Piccadilly Circus, Tottenham Court Road.
West End, Kensington and Chelsea - Getting into the hub where shoppers account for 65% of the retail spend in London. Key underground stations - Bond Street, High St. Kensington, Knightsbridge, Marble Arch, Notting Hill Gate, Oxford Circus, Sloane Square, South Ken, Tottenham Court Road, Westfield.
Oxford Street - Yearly spend of £5.5 Billion in this street alone. 2 weekly footfall of 6.6 million and there are only 36 roadside six sheets on London's most iconic road.
Entertainment - Engage with the later crowds around Covent Garden, Leicester Square, Oxford Circus , Piccadilly Circus, and Tottenham Court Road stations. 7.6 million footfall every 2 weeks where cinemas, restaurants, theatres and bars and clubs thrive.
Financial - Bank, Canary Wharf, Cannon Street, Liverpool Street, Mansion House, Monument, Moorgate. Out of a total city workforce of 336,000 in the square mile there are 80,000 millionaires. 70% AB Social group Age 25 - 55. 70% Male.
Urban Hip - Angel, Camden, Clerkenwell (street only), Covent Garden, Farringdon. Take the brands to the opinion formers of young London.
Proximity - These areas are saturated with cafes, bars and restaurants where people sit, relax and watch the world go by. Statistically, this audience is highly receptive to Bluetooth downloads. Better still, our Hedgehogs have access into London's Westminster and its prime audience of workers and pedestrians – a privilege denied to most other forms of outdoor advertising.
Convenience - Highly populated and full of eateries, these areas are busy with public looking to dispose of recyclable litter throughout the day. The public will see your brand or product up close and personal when they are recycling; a signal to target audiences that you are tackling the problem of urban waste and exercising corporate responsibility.
Right Time
We can operate during the busiest times – 7:00am until 7:00pm Monday to Sunday – to ensure your advertising yields the greatest coverage possible. Evening campaigns are available to meet the Entertainment crowds.
Being 'Green’ is becoming increasingly recognised as an appealing factor to increase consumer confidence. Two thirds say say it’s important to buy from environmentally responsible companies, with one in seven (14%) saying they have decided not to buy from a company based on their environmental reputation. For businesses and brands across the country, now is the perfect time to act and reap the rewards.
Right People
Our 'Hedgehogs' provide a brand new, ‘green’ opportunity, a dynamic mobile-media initiative and a brilliant answer to fuss-free recycling. What’s more, they move! We work with our clients to decide on the positioning of the vehicles in order to target specific parts of London and the UK, and if there is a particular event or location that is desirable, we can be there*.
We can also offer additional services, providing promotional staff for increased publicity and interaction. We can supply models, entertainers and creative experts to enhance the experience that your potential customers will receive from our 'Hedgehogs'.
For more information please use our contact page or call us on 0845 617 1170.
Download our media pack